Superbrands is the world’s largest independent arbiter of branding. It identifies and pays tribute to exceptional brands by recognizing, rewarding and reinforcing leading brands from all over the world.

The organization runs the Superbrands award schemes and promotional programmes, each with a brand focused publication at its core. Superbrands status strengthens a brand’s position, adds prestige and sets the brand apart from its competitors.

Chai Bora has just been awarded this prestigious award thanks to Tanzania and East Africa tea consumers who have rated Chai Bora brand as a true super brand in the region.

Superbrands has launched programmes in over 80 countries including all the key global markets. These programmes aim to identify those brands that are performing above and beyond others within the market. At the heart of each programme is an independent and voluntary council of leading experts comprising individuals with a deep appreciation of the "brandscape" in the country being examined.